Chewy Games

Haribo

The Challenge: Gen Z is the first generation of gamers. In fact, 81% of Gen Z have played games in the last 6 months — the highest share of any generation. Gaming is in their DNA. From RPGs to party games, action-adventure and everything in between, online and mobile gaming is a huge part of their personal identity. So, how can Haribo get in on the action and level up their content to meet ever-evolving platforms?

The Solution: Introducing the world’s first gummi gaming studio, Chewy Games. In 2022, Haribo released more games than any single other gaming platform, all coming to life within our social feeds. From puzzles and polls to interactive AR filters, we gamified every single piece of content produced in our online arcade to encourage our fans to microplay with their gummies and with us. And our followers were more than ready to get their gummi game on.

The Solution: 1 million organic impressions. Engagement rate increases 54.3% on Instagram, 200% on Facebook, 669% on AR fiters.

Agency: Barkley