Low E

Planet Fitness

The Challenge: Millions of Americans claim that their energy is too low to workout.

The Solution: Defeat Low E in 2023 and help members find their Big Fitness Energy. Like a pharmaceutical ad, this campaign tees up the Low Energy problem the world is facing, positioning PF as the triumphant solution.

The Result: 664, 731 total joins during the campaign period…a 36% increase over the year prior.

Agency: Barkley

The campaign launched NYE leading into 2023 and was supported through multiple brand activations like the Low E test kit.

Screen Shot 2023-06-24 at 1.32.09 PM.png

Screen Shot 2023-06-24 at 1.31.57 PM.png

Screen Shot 2023-06-24 at 1.37.46 PM.png

Screen Shot 2023-06-24 at 1.46.36 PM.png

And the New Years Day Hang Offer, where we had influencers announce that new members could unlock a free year of Grubhub+.

Screen Shot 2023-06-24 at 1.50.43 PM.png

@planetfitness Holiday hangover? Get the PF Hang Offer. #ad Unlock $0 delivery fees on Grubhub+ when you sign up for Planet Fitness. #PlanetFitness #HangOffer #GymTok #FYP ♬ original sound - Planet Fitness

@planetfitness
Beat that holiday hangover with the Hang Offer! Join now and unlock six months of Grubhub+ including $0 delivery fees. Redeem today on the PF App.
♬ original sound - Planet Fitness

@shaelovve Holiday hangover? Get the PF Hang Offer. #ad Get free Grubhub+ when you sign up for Planet Fitness by 1/12. @Planet Fitness #PlanetFitness #HangOffer #GymTok #FYP ♬ original sound - shaelovve

And we wove the Low E campaign throughout all native and paid social.

@planetfitness We got a soft spot for the couch, but then glutes aren’t gonna firm up by themselves. #PlanetFitness #GymTok #Crying #Energy ♬ Sad Music (Short Version)

@planetfitness Low Energy has nothing on me in ‘23. #PlanetFitness #NYE2023 #BigFitnessEnergy ♬ original sound - Planet Fitness

Low e

Planet Fitness

The Challenge: Millions of Americans claim that their energy is too low to workout.

The Solution: Defeat Low E in 2023 and help members find their Big Fitness Energy. Like a pharmaceutical ad, this campaign tees up the Low Energy problem the world is facing, positioning PF as the triumphant solution.

The Result: 664, 731 total joins during the campaign period…a 36% increase over the year prior.

High School Summer Pass | Planet Fitness

Chewy Games | Haribo